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Plant Impact has developed and markets a range of crop nutrients and natural pesticides that
improve the health and productivity of crops, whilst being inherently non-toxic and ecologically
sound. The Group’s products allow crops to be grown in a way that is better for the environment,
the consumer and the grower, whilst increasing yield, quality and shelf life.
The Group’s approach to product development is different to the traditional approach adopted by
many agricultural chemical companies. Plant Impact first seeks to understand the nature of the
problem to be solved, then analyses the part of the plant’s natural ability to cope with the problem
as opposed to creating numerous compounds and screening them to find a use for them.
The Market
The Directors believe that the focus of politicians, pressure groups and supermarkets on the perceived adverse effects of pesticides and fertilizers on human health and the environment is likely to ensure continued pressure on growers to reduce the amount of crop protection products applied for the foreseeable future.
There are numerous highly effective products in the foliar crop protection market, but many of these products are over twenty years old and off patent, and some are highly toxic. In many cases
safer, more environmentally acceptable products would be welcomed by food groups and consumers. Pesticide resistance is also increasing and alternative approaches may be required in
order to provide robust control of pest species.
Plant Impact seeks to position itself to address consumer, regulatory, political and market demands for greater food safety and sustainable agriculture by the development and introduction of
acceptable, non-threatening technology.
Products and Technologies
Plant Impact has developed six key technologies which can be divided into two distinct groups:
a) crop nutrients, which improve plant health of which Alethea, PINT, CATand Speedo are examples;
b) crop protection agents or botanical pesticides, which act to control pests. BugOil and the Group’s nematicide technology fall into this category.
The Group’s technologies are mainly for use on high value fruit and vegetable crops grown under glass or polythene, such as tomatoes, cucumbers, strawberries and peppers.
The Group achieved sales in its crop nutrient range of products of approximately £345,000 for the period ended 31 March 2006, mainly in the Middle East, but has recently expanded sales to Spain
and the UK. The pesticide range, which has shown great potential in early trials, is yet to be available for sale as trials continue to be conducted and, in the case of BugOil, regulatory approvals are being sought. Plant Impact will be submitting their registration dossiers into UK – Europe via the PSD (Pesticides Safety Directorate) and into USA later in 2008 via the EPA (Environmental Protection Agency)
Business Development and Strategy
The Directors intend to commercialise the Group’s products through distribution agreements and licensing arrangements with industrial partners, and/or, where appropriate, through its own direct
distribution channels. The focus is on sales to commercial growers of high value and protected crops. However, there is also the possibility of entering the home and garden market.
Plant Impact has arrangements in place with distribution partners in specific markets in the Middle East arranged through Pi-MENA, a sales agency based in Jordan supported by the Company.
Intellectual Property and Product Registration
The protection of intellectual property through the submission of patents is an integral part of the Company’s research and development strategy. Since its formation, the Company has developed and filed eight base patent applications covering six technologies of which one, which covers BugOil, has already been granted in the UK.
Product Distribution
Plant Impact (Pi) is establishing an effective global sales network. The head office is UK based with a specialist sales team. The company also has a Spanish office with its own dedicated sales team. In addition to this, Plant Impact has distribution agreements covering Holland, Italy, Greece and Turkey. Pi-Mena with an office in Amman, Jordan is Plant Impact’s distribution subsidiary covering the Middle East and North Africa. It has generated sales in over 10 countries as well as organising over 170 trials on a wide variety of crops in the Middle East.
Plant Impact has a distribution agreement in place with Miller Chemical & Fertilizer Corporation (Pennsylvania, US) to supply its 'anti-stress' products in North America. Miller is a global manufacturer and distributor of specialty agricultural products and fertilisers and has over 400 distributors in the US alone. In addition to sales coverage in South America, Miller Chemical and Fertilizer Corporation has an active presence in Eastern Europe and Pi products will be sold in these regions under the "Miller" brand name.
Plant Impact has a sales partnership with Doff Portland to supply the UK home and garden market. The company is also negotiating with major International Companies to service the global home and garden market. DVA Agro GmbH, which specialises in global crop protection, distributes the company’s benign pest control product (Bionic) in Tanzania. Also product trials are currently being carried out with large fertiliser groups.

A study in Jordan carried out in 2006 showed a decrease in fruit abortion due to high temperatures using a CaT chemistry containing product at a level of 0.5cc/litre. The pictures show the affect on the fruit setting during high temperatures. The plant on the left was untreated were as the plant on the right was treated
CaT Technology
CaT technology is a calcium absorption aid. In trials it has been found to deliver calcium to the plant up to 50 times more effectively than traditional calcium products and with fewer applications and less input.
CaT Chemistry has the ability to alleviate the problems encountered by growing crops in extremes of temperature, and also solve physiological disorders in fruit development, due to Calcium deficiencies. This technology enables calcium uptake and retention in tissues naturally less able to absorb and retain calcium. CaT allows the absorption of Calcium in parts of the plant that would not naturally absorb calcium under normal growth conditions.
CaT chemistry:
| Martin Robinson | Non-Executive Chairman |
| Peter Blezard | Chief Executive Officer |
| David Marks | Chief Technical Officer |
| Michael Panteli | Finance Director |
| William Thompson | Non-Executive Director |
| Gordon Harman | Non-Executive Director |
| Mark Wyatt | Non-Executive Director |
Company Address12 South Preston Office Village
|
Additional Address/Key ContactPlant Impact plc |
CapitalThere are 23,119,323 shares in issue and there are no Treasury shares |
Nominated BrokersJoint Brokers | Nominated AdvisorsGrant Thornton UK LLP |
| Name | No of Shares | % |
| RisingStars Growth Fund | 4,438,684 | 16.87% |
| Blackrock Investment Management plc | 3,062,872 | 11.64% |
| Gartmore investment Management plc | 2,167,319 | 8.24% |
| Majedie Investments plc | 1,794,680 | 6.82% |
| Lancashire County Developments (Investments) Limited | 913,157 | 3.47% |
| YFM Private Equity Limited | 869.473 | 3.30% |
| Alliance Cornhill | 851,063 | 3.23% |
| AXA Framlington Investment Management | 843,783 | 3.21% |