News

October 21, 2008

A Wake-Up Call With Chinese Orange-Juice

Sally White

Excellent results from Asian Citrus actually stirred London’s AIM market to raise the share price – an encouraging sign for both of them. It has bounced off the 75p low for the year and has been trading 100 percent higher at around 150p. Still, there quite a way to go to get back to the year’s 342p peak!

Sales last year boomed, despite the exceptionally cold winter, with consumers attracted by the fact that Asian Citrus oranges are organic. Achieving official organic accreditation gives Asian Citrus marketing and brand-building strong backing. In a country that has suffered so many food and pollution scares, organic produce sells at a premium – of between 8-12 per cent in the case of Asian Citrus.

It would be helpful in getting a better grasp of what is currently the world’s most...