News

September 24, 2008

Shape Foods’ Flax Oil Is Supermarket, Pan and Figure-Friendly!

By Christian Gradley

The search for a good tasting source of Omega-3’s has been a long one. For those old enough to remember, the main source of this essential nutrient used to be fish oil. Many a poor lad remembers being force-fed this unpalatable concoction – even today, I shudder at the mere mention of “cod liver oil.” A few years ago, a new source came onto the market which flax oil made from flaxseed. While a great leap forward in the palatability department, it was still largely unpleasant to taste. And, like fish oil, flax oil was still unable to be used in cooking – that is, until now. Shape Foods’ revolutionary Heart Shape™ line of flax oils is set to change the face of flax oil forever. Its product can be sautéed, stir-fried and baked, stocked on grocer’s shelves instead of in the refrigeration aisle and, perhaps most importantly, tastes sweet, nutty and delicious!

The story for this groundbreaking product began in 2004 when a group of shareholders and a consortium of Manitoba flax growers began construction of the largest flax production facility in the world. At 70,000 square feet, the company’s state-of-the-art plant at Brandon, Manitoba, is able to process 40 tonnes of flax per day. In June 2008, Shape Foods launched its Heart Shape™ line of Omega-3 culinary flax oils. Initial response was overwhelming says Martyn Element, of Element and...